Wildlife Restoration Foundation

www.wildlifeandparks.org

 CONSERVATION MARKETING SPECIALIST

The Conservation Marketing Specialist (CMS) will be an integral part of the Wildlife Restoration Foundation (WRF) team. Work to build WRF’s organizational capacity, resource base, and impact on America’s park wildlife as you contribute your talents and experience in marketing for conservation. Every WRF team member plays an important part in meeting the WRF mission, which is to increase park wildlife population viability both ex situ and in situ, working closely with National Parks, Wildlife Refuges, Marine Sanctuaries and Forests, zoo and aquarium partners, and park gateway communities. Our goal is to ensure WRF operates effectively and efficiently and generates resources that enable measurable, boots-on-the-ground and fins-in-the-water wildlife conservation results.

The Conservation Marketing Specialist volunteer will assist the WRF President and Director of Conservation & Operations with the development, implementation, and delivery of marketing strategies and initiatives in line with WRF’s strategic plan and board direction so that WRF builds capacity for its primary program work:

• North American Bison Summit (https://www.nabsummit.org/)
• Zoo-Park Partnerships (ZPPs) for America’s Keystone Wildlife™
• WildLifeLine™
• “I Am Bear Safe” Project / “Beary Campaign”

Throughout the volunteer period, the CMS volunteer will help WRF tackle prospect research and cultivation, themed marketing campaigns, and major and individual donor recruitment.

Key Position Responsibilities

• Assisting in the creation and implementation of a marketing plan to support WRF project work
• Maintaining the WRF website and associated project webpages
• Helping create social media content across WRF’s ongoing platforms
• Maintaining consistency with branding, logo use and public relations
• Playing a role in managing communications of WRF’s message and mission

WRF requests a dedicated 16 hours per week (flexible schedule) and an agreement to work with WRF for 4 months. The Conservation Marketing Specialist must be a self-starter, ambitious, creative, productive, and dedicated to WRF’s mission. The volunteer work is unpaid.

Education & Experience

• Bachelor’s degree in relevant subject required; Master’s degree preferred
• Strong written and verbal proficiency
• Background in producing marketing materials and social media content
• Proficiency in Word and Excel
• Passion for wildlife and conservation required!

The Conservation Marketing Specialist will report to Julie Anton Randall, WRF President, and for special projects, to Scott Wilkerson, Director of Partnership Development. Hours are flexible within the week, but participation in the occasional full WRF team meeting by Zoom is helpful.