Supervisor: Director of Marketing and Brand  

Status: Full-Time, Exempt, No direct reports 

What We Need 

The National Marine Sanctuary Foundation, a 501(c)3 non-profit organization that is a leading voice for U.S. protected waters, is seeking a Marketing Manager to lead strategy and planning of engaging, strategic content that showcases and advocates for our national marine sanctuaries through print, digital, social media and events.  

The National Marine Sanctuary Foundation (“Foundation”) tells the stories of the people, communities, natural wonders, and cultural heritage of our National Marine Sanctuary System. With new sanctuaries in the pipeline for designation over the next few years, now is a critical time to build new constituencies and partnerships for the message that sanctuaries are sources of solutions for our greatest challenges, including biodiversity loss, climate change, and systemic inequity. The Marketing Manager will generate awareness of sanctuaries and the Foundation with key audiences and identify new and impactful ways to spread that message further.  

The Marketing Manager joins a talented and creative team that is sharing the wonders of national marine sanctuaries. The person in this role will work within the Marketing-Communications Division which includes the Director of Marketing and Brand, the Director of Creative Strategy and Services, two Communications Managers, a Multimedia Communications Coordinator, and an Impact Story Producer. This Manager will also engage the Foundation’s Policy Division, Conservation and Science Division, Education and Outreach Division, and Development Department. In addition to the Foundation’s staff, the Marketing Manager will work closely with federal partners in the National Marine Sanctuary System and a diverse array of community champions. 

The National Marine Sanctuary Foundation is committed to a culture of inclusion, equity, and belonging. We are dedicated to attracting and retaining a diverse staff. We honor experiences, perspectives, and unique identities, and welcome the contributions that you can bring to the dedicated team. With a diverse team of employees, we can grow and learn better together and achieve our mission to protect the ocean's health, coasts, and Great Lakes for current and future generations. 

What You’ll Do 

• Support the growth of the National Marine Sanctuary System through strategic planning of the impact and value of sanctuaries and advocating new sanctuary expansions, designations, and nominations. 
• Create and execute a multi-year marketing strategy with the Director of Marketing and Brand, with an emphasis on increasing the visibility and brand awareness, audience 
• Act as a primary liaison between the Foundation and key agency partners to coordinate the direct mail marketing strategy, utilizing MailChimp and Salesforce to manage audiences.
• Working with the Impact Story Producer, manage a marketing campaign strategy for the content pipeline.
• Develop and manage the Foundation’s benchmarking dashboard.
• Manage the strategic planning of the Foundation’s digital strategy online and through social media.
• Support the Foundation’s brand awareness operation by building relationships with the Conservation and Science, Education and Outreach and Policy divisions to identify important stories and timelines.
• Use communications tools to track, analyze, and improve messaging, segmentation, and marketing effectiveness in service of brand building and the Development team.
• Manage relationships and collaborate with internal and external partners to surface and define messages, themes, and experiences in service of the Foundation’s marketing strategy.
• Support major Foundation events, including Capitol Hill Ocean Week, the Ocean Awards Gala, the Blue Beacon Series, Get Into Your Sanctuary, and National Marine Sanctuary Day with strategic planning and execution and on-site assistance.
• Work with the rest of the Communications team to ensure accessibility, translations, branding, and 508 compliance for diverse audiences.
• Perform other duties, as required.

Who You Are  

Required Qualifications: 

• Bachelor’s degree and at least 3-5 years of experience in marketing, content marketing, and/or media, or 7+ years of experience in lieu of degree. 
• Excellent skills in communicating through written content, including marketing briefs, emails, and newsletters; and visual content, including photos, infographics, and video.
• Experience or familiarity with digital marketing tools and concepts, including paid online advertising and email marketing.
• Experience in managing omni-channel campaign strategy and development.
• Experience with MailChimp and Salesforce.
• Skill in distilling and illustrating complex, multi-faceted issues, and solutions.
• Strong organizational skills, with ability to prioritize work, meet tight deadlines, and produce key results with attention to detail.
• Fluency in computer software programs, tools, and technologies (i.e. Microsoft 365, Teams, Word, Excel, PowerPoint, Asana, Adobe Creative Suite)
• Ability to communicate effectively orally and in writing. 
• Demonstrated initiative; ability to work both independently and in a team-oriented and collaborative environment.

Preferred Qualifications:

• Experience and/or knowledge of national marine sanctuaries, ocean conservation, and marine science.
• A sincere interest in, and commitment to, our mission.

Why You Will Love Us 

The National Marine Sanctuary Foundation (“Foundation”) is a leading voice for U.S. protected waters, working with communities to conserve and expand those special places for a healthy ocean, coasts, and Great Lakes. The Foundation works in close partnership with the National Oceanic and Atmospheric Administration (NOAA) to increase stewardship of our ocean and Great Lakes through on-the-water conservation projects, and education and public outreach activities, and by support for research. Together, we safeguard species and the places they call home, and support coastal communities and economies.  

• Dedicated and passionate staff committed to marine and Great Lakes Conservation 
• Generous leave policy, plus paid time off the week between December 25 and January 1; and 12 paid holidays 
• Health benefits: Medical with an HSA option; dental, and vision 
• Foundation paid Life and Disability Insurance 
• Preparing for the Future: 403(B) with employer contribution after one year of service 
• Commuter benefits: Paid parking or public transportation subsidy 

Compensation and Benefits: $62-$67K annually based on experience. The Foundation offers a competitive benefits package. 
 
Location: Washington D.C. based (Silver Spring HQ office location). Partial telework may be available.  

Applications must include a cover letter, resume and at least three professional references. Applications received before February 8, 2025 will be preferred. 

The National Marine Sanctuary Foundation is an equal opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This commitment applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, and training. The Foundation makes hiring decisions based solely on qualifications, merit, and business needs at the time.