Opportunity Summary

For over 50 years, NatureServe has provided the best available information on imperiled biodiversity, including species and ecosystems, to partners across North America. We publish information on taxonomy, conservation status assessments, life history, and threats through our open platform, NatureServe Explorer. We also deliver generalized geospatial information to public users, and precise geospatial data to licensed users, through NatureServe Explorer Pro.  

The past few years have seen increased interest in high-quality biodiversity information from the private sector, including to support the development of metrics and other mechanisms for voluntary disclosure. We are exploring opportunities for expanding NatureServe Explorer Pro to deliver an exciting new product—a site-based biodiversity values report that can help meet these growing needs.

We are seeking a detail-oriented and strategic Product Marketing Researcher to join our team on a contract basis for 3-6 months. This individual will help guide the development and marketing of NatureServe’s new biodiversity-related product. The ideal bid will demonstrate strong experience in market research, data analysis, product pricing, strategic planning, and a keen understanding of the environmental and conservation sectors. Experience with current conversations in biodiversity metrics, including under groups like the Task Force for Nature-Related Financial Disclosure (TNFD), is a plus.

This contract position will help ensure that our new product is well-aligned with market needs, complements existing NatureServe offerings, and is positioned for success.

The Team 

You will be part of an exciting multi-disciplinary team. Key contacts will include our Director, Marketing & Communications; Marketing Associate; Vice President, Conservation Science; Chief of Staff, Science; and Conservation Applications Strategist. This team will meet regularly over the course of your contract.

Anticipated Duties and Deliverables

• Market Research and Analysis:
• Conduct thorough market research to identify key market indicators, trends, and customer needs related to biodiversity data, with a focus on metrics related to TNFD and related frameworks.
• Analyze competitive landscape to understand competitors’ products, market positioning, pricing, and strategies.
• Gather and interpret data on customer demographics, preferences, and buying behaviors to inform product development and marketing strategies.
• Monitor and analyze market trends, regulatory changes, and technological advancements that could impact the product and market.
• Product Development Support:
• Collaborate with product development teams to ensure the product meets market needs and is competitive.
• Provide data-driven insights to guide product features, pricing, and positioning.
• Assist in developing product specifications and features based on market research findings.
• Work with broader NatureServe team to align sales and marketing strategies with product development timelines.
• Customer and Market Segmentation:
• Identify and define target market segments and customer personas.
• Working with the NatureServe team, develop strategies to effectively reach and engage target customers.
• Conduct qualitative and quantitative research to understand customer needs and preferences, working with current NatureServe partners and potential future clients as appropriate.
• Strategic Planning and Reporting:
• Develop and implement a market research plan that supports the overall business strategy.
• Prepare detailed reports and presentations to communicate research findings and recommendations to stakeholders.
• Collaboration and Communication:
• Work closely with marketing, sales, and product teams to align research findings with business objectives.
• Communicate complex data and insights in a clear and actionable manner to various stakeholders.
• Participate in bi-weekly team meetings and other engagements as appropriate.

Qualifications for bids

• Bachelor’s degree in Marketing, Business, Economics, Environmental Science, or a related field; Master’s degree preferred.
• Proven experience (5+ years) in market research, data analysis, and strategic planning.
• Strong analytical skills and proficiency in market research tools and methodologies.
• Excellent communication and presentation skills.
• Ability to work independently and as part of a team.
• Familiarity with the environmental conservation and biodiversity sectors, or corporate sustainability, is required.
• Strong understanding of market research techniques, including surveys, focus groups, and data analysis.

• Ability to interpret and synthesize large volumes of data into actionable insights, including through statistical analysis and data visualization.
• Knowledge of current trends and best practices in market research and product marketing.
• Travel, work environment and physical demands:
• While performing the duties of this job, the employee is regularly required to talk and hear and will require working at a computer screen and/or documents for extended periods of time.

 Contract Details

• Commitment: 20-25 hours per week on average.

• Duration: Anticipated start date of December 9th. Initial three (3) month contract, with optional renewals up to six (6) months total.
• Location: Remote.