Purpose of the Role

The Strategic Lead is responsible for developing creative campaign objectives and strategies, and driving their successful execution to enable Canopy to hit its impact goals – transforming unsustainable supply chains, scaling solutions, and securing large-scale conservation of Ancient and Endangered forests. Travel is a part of this senior position.

Key Responsibilities: 

Impact Campaign

• Work with the Head of Impact and Director of Impact to establish the annual strategic planning process. Identify strategic priorities and convert these into ambitious, quantitative, actionable plans across Canopy’s campaigns.
• Collaborate with the Head and Director of Impact, and other Strategic Leads to operationalize Canopy’s vision.
• Identify the resources and timelines needed to meet Canopy’s strategic goals.
• Propose creative and provocative campaign strategies that incentivise corporations to set and achieve ambitious environmental objectives. Apply risk management to the development and execution of campaign strategies and plans. Develop and manage key performance indicators to forecast and analyze Canopy’s impact.
• Identify strategic events and conferences to attend and speak at. Present Canopy’s work to brand audiences with a goal to attract priority corporate partners to our campaigns.
• Manage and support a team of campaigners to achieve annual deliverables and strategic priorities. Offer strategic guidance and mentorship and implement results-based systems to ensure successful staff management. 
• Use analytical benchmarking to measure long-term market and industry trends and adapt Canopy’s strategies as necessary. 
• Work with the Head of Impact, Director of Impact, and campaign team(s) to develop breakthrough campaign initiatives. 
• Lead a number of Canopy’s key campaign initiatives and relationships. 

Organizational Development & Human Resources

• Participate with the Head and Director of Impact in developing, refining and meeting Canopy’s annual budget.
• Work with Canopy’s leadership team to support and advance overall organizational priorities, including communications, operations, development, and strategy, as needed.
• Collaborate with HR and the Impact campaign team(s) in supporting a robust professional development plan.
• Participate in performance feedback and development plans related to the campaign team(s).

Desired Qualifications:

• 5+ years’ experience as a Campaign Leader (or comparable role).
• Proven ability to develop and implement effective, impactful campaign strategies.
• Fully conversant with campaign advocacy terms and practices.
• Experience in leading, motivating and managing teams.
• Strong facilitation skills.
• A good sense of humour and an imperative to have fun!
• Well-developed communication skills, both oral and written.
• Skilled at representing their NGO at external forums.
• Good negotiation and advocacy skills.
• Experienced in project management programs and practices.
• Preferred: familiarity with the fashion and textile sector.
• Embrace a “Yes, AND...” mindset to foster innovation and collaboration (link).